In today’s highly competitive telecom industry, operators are looking for killer applications to increase ARPU (Average Return Per User) and customer loyalty. However, killer applications are difficult to predict, elusive and subject to media hype. To win in such environment, service providers are looking for tools/platforms that can deploy services swiftly to preempt changes in market requirement. The aim is to capitalize on every opportunity.

A closed network approach cannot cope with the fast pace market demand anymore. The market requires a more open framework where service providers can create more value added services in service oriented environment. The shift in paradigm requires the separation of the all-in-one telecom network into different functional bodies. Separation of functional bodies let individual entity focus on its own core value while on the whole, fostering the creation of new services, enriching content and increasing the efficiency in service delivery.

SDP, which stands for Service Delivery Platform, is the next generation service platform expected to become linchpin in the new era of service orientated telecom world. It sits in the middle between network and service entities, bridging the technology gap between network resources and service deployment. It greatly enhance the efficiency of the value chain:

In the end, all parties benefit. Content provider has a new efficient channel for content delivery. Service provider can cope with the dynamic market demand effectively and preemptively. Network operator will be able to increase ARPU and subscriber loyalty. End user will be able to enjoy more advanced services with more freedom.